In this episode of the Exchange Coffee Podcast, hosts Mark Inman and Todd Mackey talk about selling roasted coffee. They introduce the Four P's framework—Point of View, Presence, Persistence, and Pricing. The discussion emphasizes the importance of focusing on whole bean sales in your own coffeehouse, innovative packaging solutions, building community presence, and understanding pricing strategies to enhance profitability and customer loyalty.
00:00 Introduction to Selling Roasted Coffee
02:48 The Four P's Framework
05:22 Focusing on Whole Bean Sales in Your Own Coffeehouse
08:15 Innovative Packaging Solutions
10:54 Building Community Presence
16:43 The Importance of Persistence
29:38 Understanding Pricing Strategies